Keeping your AI receptionist up to date
The assistant knows what you told it in week one. Your business has moved on since — a price rose, a service stopped, you closed for two weeks in August. Nothing announces these changes to your phone, which is how a confident wrong answer ends up being given for months.
What actually goes stale
The most quoted and the most changed. A rise announced on your website in March is still being undercut on the phone in June if nothing re-read it.
The classic failure. Nobody updates the assistant for a bank holiday, and it books people in for a day you are shut.
Worse than a wrong price, because the customer arrives expecting something you no longer do.
A caller asking for someone by name should not be offered their availability.
Why automatic beats remembering
Every business intends to keep this current and none reliably does, because the moment you change a price is the moment you are busy changing a price. Re-reading your website on a schedule removes the step that gets skipped: you edit the page you were already editing, and the phone catches up without a second task existing.
What a schedule cannot catch
Anything that was never on your website. If your August closure lives only in a group chat, no amount of re-crawling will find it. Things that exist only in someone’s head need to be written down once — which is a good argument for keeping a short uploaded document alongside the site, and updating that when reality changes.
A five-minute quarterly check
Ring your own number and ask three things: your most expensive service and its price, whether you do something you stopped doing, and your opening hours for next Monday. If all three are right, your knowledge is current. If any is wrong, you have found it before a customer did.
Frequently asked
Scheduled re-crawling keeps it aligned with your site without anyone remembering to trigger it, so editing the page is the only step.
Those need writing down once — a short uploaded document alongside the site, updated when reality changes. A crawl cannot find what was never published.
Prices and holiday hours. Both get changed quietly, and both produce a confident wrong answer for months if nothing re-reads them.
Ring your own number quarterly and ask three things: a price, something you stopped doing, and next Monday’s hours. Five minutes, and you find errors before a customer does.