Uploading documents your AI can answer from
Your website is marketing. Your answers are somewhere else — in a price list, a policy, an email you have sent forty times. Getting those in front of the assistant is the cheapest improvement available, and it takes about twenty minutes.
What is worth uploading
Including the caveats. "From £120, more for long hair" is the answer people actually want and the one websites rarely give.
Cancellations, deposits, lateness, what to bring. These generate more calls than anything else and have fixed answers.
What to do before an appointment and after one. Callers ask, and the answer never changes.
If your team has a stock reply to a common question, that is already the document. Upload it as it is.
A photograph is fine
A scanned or photographed price list is read the same way a typed one is, which matters because the businesses with the best answers on paper are usually the ones least likely to have them in a document. A clear photo of the board on the wall beats retyping it, and beats not doing it at all.
What not to upload
A spreadsheet of past bookings is not reference material, and putting it where an assistant can read from it is asking for an answer nobody should hear.
Nothing a caller could ever need is in there.
An old price list will be quoted confidently. Delete it rather than leaving it alongside the new one.
The twenty-minute version
If you do nothing else: open a blank document, write the ten questions your team answers most, answer them the way you would on the phone, and upload it. It will outperform a rewritten website, because it is written in the register callers ask in rather than the register websites are written in.
Frequently asked
Yes. Scanned and photographed pages are read the same way typed files are, which matters because the best answers are usually the ones that only exist on paper.
Your real price list with its caveats, and your cancellation and deposit policies. Those account for most repeated questions.
No. Reference material only. Anything containing customer details does not belong somewhere an assistant can read from it aloud.
Remove it rather than leaving it next to the new one. An old price list will be quoted with complete confidence.
Usually, and faster. Write the answers the way you would say them on the phone — websites are written in a different register from the one callers ask in.